Use these links to learn more about the companies highlighted in Using the Internet.
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Chapter 1: Exploring the World of Business
Your Internet connection to more business information and study tools begins at Houghton Mifflin's College Division website. Enter the URL
http://college.hmco.com/students/. Go to the course area for business, and select the textbook website for Pride/Hughes/Kapoor Business or one of the Resource Centers. You will find a wealth of information including text updates, ACE self-test questions, key term flashcards, links to companies featured in the textbook, a research center, careers information, and much more.
Chapter 2: Being Ethical & Socially Responsible
The International Business Ethics Institute (
http://www.business-ethics.org/), a private nonprofit educational organization, promotes global business ethics and corporate responsibility. Its mission is to increase public awareness about international business ethics issues through the Round Table Discussion Series, the International Business Ethics Review, and this website. The institute assists firms in establishing effective ethics programs and disseminates information about corporate responsibility issues.
Chapter 3: Exploring Global Business
"Our Mission: To Help U.S. Business Succeed, Globally." That's the stated goal for the International Trade Administration of the U.S. Department of Commerce, and given that one out of every ten Americans owes his or her job to exports, it is clear just how important trade is to America and why it is encouraged. You will find a variety of useful information related to international business and trade at the ITA website located at
http://www.ita.doc.gov/. The site has links to statistics, industry analysis, trade laws, and answers to often-asked trade questions.
Chapter 4: Navigating the World of e-Business
What do e-business players read to keep up to date on other people, ideas, and trends in the fast-paced world of e-business? Although there has been an information explosion due to the Internet, the answer is likely to include the following:
Wired:
http://www.wired.com/
Fast Company:
http://www.fastcompany.com/
Worth:
http://www.worth.com/
The Industry Standard:
http://www.thestandard.com/
CNET News:
http://www.news.com/
ZDNet:
http://www.zdnet.com/
Chapter 5: Choosing a Form of Business Ownership
Where can you find out more about starting and managing a business? The Small Business Administration website explores a number of business topics that are beneficial to new businesses as well as those currently in operation. Answers to typical questions such as which legal form is best and how to get financing are provided as well as the SBA answer desk where you can submit written questions about any specific concerns. Your gateway to the SBA is at
http://www.sbaonline.sba.gov/.
Chapter 6: Small Business, Entrepreneurship, and Franchises
So How Do You Connect with the SBA?
The Internet is a great source of information for learning what assistance is available from the Small Business Administration. Do you want financial assistance or management counseling, do you want to bid for and obtain government contracts, do you want to enter foreign markets, or do you want to learn how to write a business plan? You can find answers to frequently asked questions at
http://www.sba.gov/advo/stats/sbfaq.html.
Chapter 7: Understanding the Management Process
There is a tremendous amount of information available through innumerable sources today. As managers face growing demands on their time, CEOExpress (
http://www.ceoexpress.com/) aims to help managers work more productively by organizing the best resources on the web. The site filters and organizes content, presents links to valuable sites, and has added conveniences such as stock quotes, headline news, and customization.
Chapter 8: Creating a Flexible Organization
Accenture is a leading consulting company that firms turn to for advice about reorganization of current structures and processes. A strategic alliance with Microsoft is driving the firm further into the specialized consulting services field of helping clients adapt to e-business. You can learn more about Accenture's activities as well as its clients' reorganization efforts in the new economy beginning at its home page
http://www.accenture.com/.
Chapter 9: Producing Quality Goods and Services
There are several web-based gateway sources of information and journals devoted to quality management and production issues such as the National Association of Manufacturers (
http://www.nam.org/), Quality Digest (
http://www.qualitydigest.com/), and Industry Week (
http://www.iwgc.com/).
Chapter 10: Attracting and Retaining the Best Employees
The Internet provides access to many excellent sources of both general information focusing on human resources, such as the Society for Human Resource Management (
http://www.shrm.org/), and more specialized areas, such as the American Society for Training and Development (
http://www.astd.org/).
Chapter 11: Motivating and Satisfying Employees
Home offices, mobile offices, and telecommuting are growing in popularity. The Internet is a great source of personal and professional services the mobile worker can call on whenever assistance away from the office is needed. A few online service firms such as
MyEvents.com and
Staples.com can provide calendar functions, printing, and secretarial services, to mention just a few.
Chapter 12: Enhancing Union-Management Relations
The U.S. Department of Labor website (
http://www.dol.gov/) provides a good overview of the major issues concerning labor news, legislation, and statistics. There are also links to other websites focusing on labor issues.
Chapter 13: Building Customer Relationships through Effective Marketing
An excellent online resource for marketing information is the American Marketing Association's website (
http://www.marketingpower.com/). The site also provides access to a host of specialized marketing publications such as Marketing News, Marketing Management, Marketing Research, and the Journal of Marketing, to list but a few.
Chapter 14: Creating and Pricing Products that Satisfy Customers
The U.S. government gateways to consumer information about products, safety, pricing, fraud, and many other issues of interest are available through a variety of online publications and links at
http://www.pueblo.gsa.gov/ and
http://www.consumer.gov/.
Chapter 15: Wholesaling, Retailing, and Physical Distribution
The National Retail Federation (
http://www.nrf.com/) and the American Wholesale Marketers Association (
http://www.awmanet.org/) are two industry gateways for information about their respective distribution channels. Each site provides access to online journals and links to related websites of interest to retailers and wholesalers.
Chapter 16: Developing Integrated Marketing Communications
Advertising Age (
http://www.adage.com/) is the industry's preeminent source of marketing, advertising, and media news, information, and analysis. The website provides a variety of information about the advertising industry and online advertising in particular. Articles from various trade publications, as well as links to advertising agencies and samples of advertising are among the many useful features presented.
Chapter 17: Acquiring, Organizing, and Using Information
Perhaps one of the best-known pollsters and research firms, the Gallup Organization has been conducting public opinion surveys and providing other management consulting services since 1935. The company is frequently asked to survey the public about political issues-especially during election campaigns-as well as business and economic issues, social issues, and lifestyle topics. To view the company's latest survey results, visit
http://www.gallup.com/.
Chapter 18: Using Accounting Information
The American Institute of Certified Public Accountants (AICPA) is the preeminent professional body governing the profession. The organization's website (
http://www.aicpa.org/) provides users with a wide variety of information related to the accounting profession, including a host of online publications, articles, guidelines, career resources, employment opportunities, and links to other sites important to the field of accountancy.
Chapter 19: Understanding Money, Banking, and Credit
The American Bankers Association (
http://www.aba.com/), the long-established organization representing the banking industry's interests, provides a window into the world of banking through its website. Users can view articles on banking issues and concerns as well as statistics on the industry, personal financial advice, and links to related sites of interest.
Chapter 20: Mastering Financial Management
The New York Stock Exchange (
http://www.nyse.com/) and the Nasdaq (
http://www.nasdaq.com/) are the two most cited equity markets. Each provides financial information about the companies they list and news that might influence their stock values.
Chapter 21: Understanding Securities Markets and Investments
Online brokerage firms such as American Express (
http://www.americanexpress.com/direct), Ameritrade (
http://www.ameritrade.com/), E*Trade (
http://www.etrade.com/), Charles Schwab (
http://www.schwab.com/), and Harrisdirect (
http://www.harrisdirect.com/) are among the top online trading sites. These sites allow investors to open an account, get quotes, and get investment advice, research investments, and more.