Use these links to learn more about the companies highlighted in Inside Business, boxed features, Video Cases, and Running a Business.

Select a chapter:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21

Chapter 1: Exploring the World of Business
Inside Business The Container Store: A Breed Apart from Ordinary Businesses
Adapting to Change Keep Your Career Moving in the Right Direction
Examining Ethics Accounting Scandals: What When Wrong
Enron | WorldCom
Talking Technology What B2B and B2C Really Mean
FreeMarkets | Amazon
Video Case Stonyfield Farm's "Yogurt on a Mission"
O'Naturals

Chapter 2: Being Ethical & Socially Responsible
Inside Business Starbucks Serves Up Social Responsibility
Conservation International
Talking Technology Do Privacy Policies Protect Internet Users?
Yahoo Going Global MGM Mirage Bets on Global Internet Gambling
Examining Ethics Biking Video Game Wheels Out Controversy
Acclaim Entertainment
Video Case Brewing Up Social Responsibility at New Belgium Brewing

Chapter 3: Exploring Global Business
Inside Business Coca-Cola Thinks Small to Capture Global Markets
Adapting to Change South African Airways Navigates Nontariff Barriers
Going Global Yu-Gi-Oh Moves Beyond Japan
Konami
Examining Ethics Getting China to Crack Down on Counterfeits
Yamaha | Gillette | Shure | Procter & Gamble Video Case The Global Saga of Subway
Part I The Environment of Business
Running a Business The Rise of Finagle A Bagel

Chapter 4: Navigating the World of e-Business
Inside Business MSN: Gateway to the Internet
Microsoft | AOL | AOL Time Warner
Talking Technology Easy as Dell
Adapting to Change Behind the Scenes with Semtech
Going Global SAP: Thirty Years in the Business of E-Business
Video Case Absolute Quality Offers Multi-Lingual Support and More

Chapter 5: Choosing a Form of Business Ownership
Inside Business Procter & Gamble: A Company with a Rich History
Examining Ethics Two Companies That Give Something Back
McDonald's | Target
Going Global The World According to Wal-Mart
Exploring Business Big Mergers: Fast Tract to Investor Wealth?
AOL Time Warner | Hewlett Packard
Video Case Bay Partners Sticks to Venture Capital Basics

Chapter 6: Small Business, Entrepreneurship, and Franchises
Inside Business Chris Madden Builds a Home Decor Empire
Chris Madden | Bassett Furniture
Going Global Microloans Fuel Grass-Roots Entrepreneurs
Compartamos | Grameen Bank | Accion International
Exploring Business YaYa Bike: A Cooperative Pedaling for Profits
Talking Technology Travel Agencies Battle Internet Competition
Sunflower Travel | Orbitz | >Expedia | Travelocity
Video Case Entrepreneurial Spirit Pervades the Percy Inn
Part II Trends in Business Today
Running a Business Finagle A Bagel: A Fast-Growing Small Business

Chapter 7: Understanding the Management Process
Inside Business There Are No "Yah-Whos" at Yahoo!
Adapting to Change What Makes a Great Leader?
Pfizer | Virgin
Exploring Business Making Decisions Under Pressure
Leapfrog
Talking Technology How to Manage a Successful Tech Company
Novell | Cree
Video Case VIPdesk Is at Your Service

Chapter 8: Creating a Flexible Organization
Inside Business Nike Gets Organized
Talking Technology How Does the Work Get Done at Motek?
Adapting to Change Can Rightsizing the Organization Lead to Wrongsizing?
Sears
Exploring Business Celebrity CEOs: Is It All About Me?
Oracle | Virgin
Video Case Organizing for Success at Bakers' Best

Chapter 9: Producing Quality Goods and Services
Inside Business International Steel Group Forges Production Changes
Going Global Automakers Drive Productivity Higher
Nissan | Honda | Toyota | General Motors | DaimlerChrysler
Talking Technology Fighting Cancer One Pill at a Time
AstraZeneca
Adapting to Change 3M: Leading Through Innovation
Video Case Remington Produces Cutting-Edge Shavers
Part III Management and Organization
Running a Business Finagle A Bagel's Management, Organization, and Production Finesse

Chapter 10: Attracting and Retaining the Best Employees
Inside Business The Search Is On at Google
Adapting to Change How Do You Hire More Than a Million Employees?
Wal-Mart
Exploring Business Investing in People at Edward Jones
Examining Ethics Should Companies Fire 10 Percent of Their Employees Annually?
General Electric | Ford
Video Case New England Aquarium's New Wave of Diversity

Chapter 11: Motivating and Satisfying Employees
Inside Business Workplace Reforms at Mitsubishi's Illinois Plant
Exploring Business Using Uncommon Tactics to Get Hired
Boston Beer Company
Going Global Protecting Employees in Other Countries
Nova Chemicals | Nortel Networks
Adapting to Change Can Napping on the Job Improve Productivity and Satisfaction?
Sprint | Federal Aviation Administration (FAA)
Video Case Wheelworks Tries to Satisfy Employees and Customers

Chapter 12: Enhancing Union-Management Relations
Inside Business United Airlines Flies into More Labor Turbulence
International Association of Machinists (IAM) | Air Line Pilots Association
Adapting to Change Labor Unions Play a Bigger Role in Corporate Governance
Teamsters | Bank of America | Norfolk Southern | Disney | United Association of Plumbers | AFL-CIO
Examining Ethics UAW Tries to Organize Auto Parts Suppliers
Johnson Controls
Exploring Business Will Strikes Score or Strike Out?
MLB | NHL | WNBA Video Case Is Wal-Mart Waging War on Its Workers?
United Food and Commercial Workers Union (UFCW)
Part IV Human Resources
Running a Business Inside the People Business at Finagle A Bagel

Chapter 13: Building Customer Relationships through Effective Marketing
Inside Business Harley-Davidson Throttles Up for Its Second Century
Examining Ethics Lying to Customers
Household International
Exploring Business Observing Customers in Their Native Habitats
Clarks
Going Global Harlem Globetrotters Bring Basketball Fun to the World
Video Case Building Memories and More at Build-a-Bear

Chapter 14: Creating and Pricing Products that Satisfy Customers
Inside Business Priced to Rent or Sell at Blockbuster
Examining Ethics What's Ahead for TiVo and Television?
Talking Technology Helping Beer Drinkers Cut the Carbs
Anheuser-Busch
Exploring Business Creating Effective Brand Mascots
M&M Mars | Maytag | Lee | Red Dog | Kellogg's
Video Case JetBlue Is a Rare Bird: Flight Plan for Profitability

Chapter 15: Wholesaling, Retailing, and Physical Distribution
Inside Business Dollar General Draws Customers with Convenience and Low Prices
Exploring Business Partnering with Channel Members
Hoffman Enclosures | Microsoft | Computer Associates
Going Global Selecting Wholesalers for Global Markets
Loctite | Makro Adapting to Change PETsMART Reemphasizes In-Store Retailing
Video Case Smarter Retailing at SmarterKids

Chapter 16: Developing Integrated Marketing Communications
Inside Business AutoTrader.com Revs Up an Exciting Promotion Mix
Adapting to Change Advergames: Promoting Products through Fun and Games
Honda | Fox Sports | Nabisco | NeoPets
Exploring Business What Companies Want in Sales Representatives
Enterprise | Sofitel Hotel | Datalink
Examining Ethics Is It Ethical to Buy Business From Your Customers?
Pharmaceutical Research and Manufacturers of America | U.S. Office of the Inspector General
Video Case Fun, Furniture, Movies, and More at Jordan's Furniture
IMAX
Part V Marketing
Running a Business Finagle A Bagel's Approach to Marketing

Chapter 17: Acquiring, Organizing, and Using Information
Inside Business PeopleSoft Software Helps Managers Manage
Going Global China's Rise in Information Technology
Semiconductor Manufacturing International Corporation | Huawei Technologies
Adapting to Change Intuit: A New Beginning
Talking Technology EDS: The Information Expert
Bank of America | 7-Eleven
Video Case Bang Networks Banks on Web-Based Data Delivery
GovPX

Chapter 18: Using Accounting Information
Inside Business The SEC Tackles Corporate Accountability
Xerox | KPMG | Sunbeam | Cendant
Examining Ethics Why "Cook" the Corporate Books?
Tyco International | Enron
Exploring Business Evaluating Inventory
Goodyear | J.C. Penney
Adapting to Change Reality Accounting 101: Changes for the Better
AMB Property Video Case Best Software Helps Businesses Take Care of Business
The Mills Real Estate Development
Part VI Information for Business Strategy and Decision Making
Running a Business Information Systems and Accounting at Finagle A Bagel

Chapter 19: Understanding Money, Banking, and Credit
Inside Business Bank of America Banks on Online Banking
Adapting to Change What's the Fed Up to Now?
Going Global How Citigroup Meets Banking Needs around the World
Exploring Business Identity Theft: A Real Possibility
Experian | TransUnion | Equifax
Video Case Financial Fusion Fuels Financial Services Transactions
First Citizens Bank

Chapter 20: Mastering Financial Management
Inside Business Money and More from the U.S. Business Exchange
The Carlyle Group
Examining Ethics Should Executives Get Preferential IPO Treatment?
Citigroup
Exploring Business Expensing Stock Options: A New Reality?
Adapting to Change Separating Investment Banking Activities and Research
Merrill Lynch
Video Case How Gilford Securities Serves as a Financial Matchmaker

Chapter 21: Understanding Securities Markets and Investments
Inside Business Vanguard Stresses Long-Term, Low-Cost Investing
Adapting to Change What Is a 401(k) Retirement Account? What is a Roth IRA?
Exploring Business Warren Buffett: The Ultimate Investor
Berkshire Hathaway
Talking Technology To Pick a Winning Investment, Get Help Online
Yahoo! Finance | Smart Money University
Video Case Merrill Lynch Direct Offers Customers Its Direct Advantage
Part VII Finance and Investment
Running a Business Managing Money at Finagle A Bagel