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Strategic Marketing Management
, Second Edition
Carol H. Anderson, Rollins College, Emerita
Julian W. Vincze, Rollins College, Emeritus
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| | Chapter Exercises
Chapter 1: The Changing Role Of Marketing
- How is marketing and marketing management defined today?
- How has the marketing concept evolved?
- What is the marketing mix and how is it affected by change?
- How will marketing management continue to change as we enter the new millennium?
- What strategies are being used to focus on customer satisfaction?
- How will organizations build markets for the long term?
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