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| | | | | |  | | Strategic Marketing Management
Second Edition
Carol H. Anderson, Rollins College, Emerita
Julian W. Vincze, Rollins College, Emeritus
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Download digital versions of the lecture notes for your own use.
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Download detailed case teaching notes that include summaries, answers to discussion questions, and suggestions for use in the classroom.
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Use this guide to facilitate your transition to the second edition.
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Download teaching plans, class overviews, and critical thinking questions based on assigned text readings and cases.
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